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Cereal Box Characters Are Staring At Your Children Study Says Cbs News The characters on the kids cereal boxes, such as the trix rabbit and cap'n crunch, also appeared to be looking downwards at a 9.7 degree angle, whereas characters on adult boxes looked straight ahead. Adult cereal box characters look straight ahead. the researchers also found the making eye contact increases brand loyalty, by about 16 percent, compared with characters the gaze straight forward.
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Cereal Cartoon Characters Carry Clout Study Cbs News March 15, 2011 10:56 am edt cbs news. some estimates say the average preschooler sees more than 500 breakfast cereal commercials a year. and characters in those ads carry a lot of clout. A new study says that cartoon characters on cereal boxes often are rendered as looking down at where your kids would be standing in the supermarket aisle, a marketing strategy aimed at children. The researchers also showed 63 university students cereal boxes in which the character’s gazes had sometimes been digitally manipulated. when the character looked into the eyes of the students, they reported feeling a greater connection to the cereal. feelings of trust were also slightly higher than when the character was looking elsewhere. According to a recent cornell study, the angle at which cereal box characters stare has a lot to do with convincing shoppers to buy the product and creating brand loyalty. "i'm cuckoo for cocoa puffs." (via general mills) the researchers looked at about 65 different cereals. the characters marketed on children's cereal boxes tended to look.
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Cereal Box Cartoons Often Stare Down Entice Children Study Cbc News The researchers also showed 63 university students cereal boxes in which the character’s gazes had sometimes been digitally manipulated. when the character looked into the eyes of the students, they reported feeling a greater connection to the cereal. feelings of trust were also slightly higher than when the character was looking elsewhere. According to a recent cornell study, the angle at which cereal box characters stare has a lot to do with convincing shoppers to buy the product and creating brand loyalty. "i'm cuckoo for cocoa puffs." (via general mills) the researchers looked at about 65 different cereals. the characters marketed on children's cereal boxes tended to look. The characters on the boxes of kids' cereals tended to have their eyes pointed downwards — down by more than nine degrees on average, a good ratio to catch the gaze of a passing toddler. in one. The researchers wondered whether the characters on cereal boxes actually make eye contact. and whether that could influence a shopper’s choice of breakfast fare. so they hit the cereal aisle.
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New Study Confirms Cereal Boxes Are Staring Into Your Soul The characters on the boxes of kids' cereals tended to have their eyes pointed downwards — down by more than nine degrees on average, a good ratio to catch the gaze of a passing toddler. in one. The researchers wondered whether the characters on cereal boxes actually make eye contact. and whether that could influence a shopper’s choice of breakfast fare. so they hit the cereal aisle.