Top 10 Marketing Framework Templates With Samples And Examples A market research plan must include a comprehensive analysis of the impact of their products and services on a certain area which includes an evaluation of the marketplace and its need for the product or service, a competition analysis, customer data, a marketing plan for the next year, and the business goals to be met. 1 identify and describe the steps in a marketing research plan. 2 discuss the different types of data research. 3 explain how data is analyzed. 4 discuss the importance of effective research reports. define the problem. there are seven steps to a successful marketing research project (see figure 6.3). each step will be explained as we.
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